Short Shareable Content

A staggering 300 hours of video is uploaded to YouTube every minute, and around 5 billion videos are watched each day on YouTube alone. As an agency, we believe we’ve got the formula for short shareable film content just right and our clients think so too. A recent film we created using eagles with cameras on their backs for a property developer client was viewed over a million times in just three days. Two films to promote the Cat S61 thermal imaging smartphone were seen by nearly 2million people. These projects were deliberately created not to look too polished and corporate. Taking this approach is, we believe, the best way to create something that appears authentic to consumers and that viewers are willing to share.

Summary

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Pieces of Coverage

Total number of online, offline and social clips in this report

1.81M

Est. Online Views

Prediction of lifetime views of online coverage, based on audience reach & number of shares on social

2.65M

Offline Audience

Combined total number of people for Print/TV/Radio

5.83M

Readership

Readership

10.6M

Combined media social reach

47K

Native social video views