Virgin Media Business VOOM 2016

Virgin Media Business #VOOM2016 media relations and social media strategy

We were hired by Virgin Media Business to promote Britain and Ireland’s largest and most valuable business competition #VOOM2016 in two areas. The first was to raise the media profile of the entrants that had a great story behind their business, which in turn promoted #VOOM2016 and the Virgin Media Business brand as a whole. From casting agencies for army veterans to padded knickers for female cyclists, the vast range of exciting entrants allowed us to achieve some fantastic coverage across national, local and trade titles. The other half of our brief was to implement a social media strategy around #VOOM2016. This involved creating content to promote the various competition stages, influencer outreach and community growth.

Metrics

137

Pieces of Coverage:

Total number of both online and offline coverage items in your book.

1.93M

Estimated Coverage Views:

Not everyone who visits a website will see your coverage, so we've estimated how many total views your specific page of coverage will receive during its lifetime.

9.48K

Social Shares:

  • 8.58K
  • 9
  • 10
  • 887

60

Average Domain Authority:

The average domain authority of all the sites where you have gained coverage. The higher the average DA score, the greater the chance your coverage and content have in getting visibility in Google.

2.2M

Circulation:

Highlights

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Mail Online

May 21 2016

(Est.) Coverage Views:

364K

Domain Authority:

94

Social shares:

854

72a5ad4f 22a7 4326 861c ffddd269d5bd 1467287753 screenshot

the Guardian

Jun 30 2016

(Est.) Coverage Views:

143K

Domain Authority:

97

Social shares:

122

Links from coverage:

2

Bf0ded1c dd91 4f49 a28c 05f9c02b9ddd 1461607760 screenshot

mirror

Apr 25 2016

(Est.) Coverage Views:

119K

Domain Authority:

90

Social shares:

184

Links from coverage:

1

8be37b32 7aef 48d1 9636 ff8abc82a28a 1461947536 screenshot

mirror

Apr 29 2016

(Est.) Coverage Views:

119K

Domain Authority:

90

Social shares:

10

Links from coverage:

1

97c3a97e 6d6e 4bb7 bee6 9fc44deb672f 1461674800 screenshot

The Huffington Post

Apr 26 2016

(Est.) Coverage Views:

26.2K

Domain Authority:

89

Social shares:

49

F76a8e41 cb8f 4207 a5ff fc07b9ae3a17 1463740520 screenshot

Evening Standard

May 20 2016

(Est.) Coverage Views:

28.5K

Domain Authority:

84

Social shares:

734

Links from coverage:

1

884b8196 e508 4141 bf8a 40a42d88e5db 1462985267 screenshot

BBC World Service

Apr 27 2016

(Est.) Coverage Views:

26.1K

Domain Authority:

100

44474efd 4cee 4c76 8939 aca943d4df9c 1463388387 screenshot

(Est.) Coverage Views:

16K

Domain Authority:

45

Social shares:

10