Virgin Media Business VOOM 2016
Virgin Media Business #VOOM2016 media relations and social media strategy
We were hired by Virgin Media Business to promote Britain and Ireland’s largest and most valuable business competition #VOOM2016 in two areas. The first was to raise the media profile of the entrants that had a great story behind their business, which in turn promoted #VOOM2016 and the Virgin Media Business brand as a whole. From casting agencies for army veterans to padded knickers for female cyclists, the vast range of exciting entrants allowed us to achieve some fantastic coverage across national, local and trade titles. The other half of our brief was to implement a social media strategy around #VOOM2016. This involved creating content to promote the various competition stages, influencer outreach and community growth.
Pieces of Coverage:
Total number of both online and offline coverage items in your book.
The combined total number of people who visit the websites where you achieved coverage.
Estimated Coverage Views:
Not everyone who visits a website will see your coverage, so we've estimated how many total views your specific page of coverage will receive during its lifetime.