Virgin Media Business VOOM 2016

Virgin Media Business #VOOM2016 media relations and social media strategy

We were hired by Virgin Media Business to promote Britain and Ireland’s largest and most valuable business competition #VOOM2016 in two areas. The first was to raise the media profile of the entrants that had a great story behind their business, which in turn promoted #VOOM2016 and the Virgin Media Business brand as a whole. From casting agencies for army veterans to padded knickers for female cyclists, the vast range of exciting entrants allowed us to achieve some fantastic coverage across national, local and trade titles. The other half of our brief was to implement a social media strategy around #VOOM2016. This involved creating content to promote the various competition stages, influencer outreach and community growth.

Metrics

137

Pieces of Coverage:

Total number of both online and offline coverage items in your book.

1.63B

Online Readership:

The combined total number of people who visit the websites where you achieved coverage.

1.93M

Estimated Coverage Views:

Not everyone who visits a website will see your coverage, so we've estimated how many total views your specific page of coverage will receive during its lifetime.

10.1K

Social Shares:

  • 9.19K
  • 9
  • 12
  • 887

60

Average Domain Authority:

The average domain authority of all the sites where you have gained coverage. The higher the average DA score, the greater the chance your coverage and content have in getting visibility in Google.

2.2M

Circulation:

Highlights

Mail Online

May 21 2016

(Est.) Coverage Views:

364K

Domain Authority:

94

Social shares:

1.01K

the Guardian

Jun 30 2016

(Est.) Coverage Views:

143K

Domain Authority:

97

Social shares:

152

Links from coverage:

2

mirror

Apr 25 2016

(Est.) Coverage Views:

119K

Domain Authority:

90

Social shares:

184

Links from coverage:

1

mirror

Apr 29 2016

(Est.) Coverage Views:

119K

Domain Authority:

90

Social shares:

74

Links from coverage:

1

The Huffington Post

Apr 26 2016

(Est.) Coverage Views:

26.2K

Domain Authority:

89

Social shares:

50

Evening Standard

May 20 2016

(Est.) Coverage Views:

28.5K

Domain Authority:

84

Social shares:

751

Links from coverage:

1

BBC World Service

Apr 27 2016

(Est.) Coverage Views:

26.1K

Domain Authority:

100

(Est.) Coverage Views:

16K

Domain Authority:

45

Social shares:

10